Company Name
Snowshoe Leather Care
Website
https://snowshoeleathercare.com
Industry
Premium Leather Care Products
Business Type
Consumer Packaged Goods (CPG)
Founded
1927
Headquarters
Bend, Oregon, USA
Founder / Owner
Tiffany Huey (Fourth-Generation Family Steward)
Company Size
Small Business
Primary Customers
Leather owners, outdoor enthusiasts, boot and shoe owners, equestrians, motorcyclists, heritage gear collectors
Secondary Customers
Boutique retailers, outdoor retailers, saddle makers, leather artisans
Core Products
Leather Conditioner, Boot Balm, Bag Balm, Belt Balm, Glove Love, Saddle Salve
Hero Product
Snowshoe Leather Conditioner (4oz Tin)
Price Range
$12–$44 retail
Distribution Channels
Direct-to-Consumer (Shopify), Amazon, Wholesale (Faire), Specialty Retail
Geographic Reach
United States with limited international sales
Unique Value Proposition
Nearly 100-year-old natural leather care formula made with beeswax, pine resin, and carnauba wax that conditions and protects without PFAS or forever chemicals
Key Differentiator
Heritage recipe combined with modern sustainability and proven performance across outdoor, equestrian, and motorcycle leather
Ingredients Philosophy
Natural waxes and resins, no PFAS, no forever chemicals
Sustainability Focus
Extending product life, reducing replacement, small-batch manufacturing
Primary Use Cases
Conditioning, protecting, and extending the life of leather boots, bags, jackets, saddles, gloves, and furniture
Brand Positioning
Heritage, premium, authentic, practical, human
Core Brand Values
Craftsmanship, longevity, sustainability, community, education
Customer Promise
Help the leather you love last longer and age beautifully
Mission
To preserve and protect beloved leather goods using time-tested, natural formulations
Vision
To be the most trusted heritage leather care brand for people who value longevity over disposability
Competitive Landscape
Competes with modern leather conditioners; differentiated by heritage, ingredient transparency, and versatility
Social Channels
Instagram, LinkedIn, Facebook
Content Focus
Leather education, care tutorials, heritage storytelling, before-and-after results
Notable Partnerships
Langlitz Leathers (50+ years of private-label manufacturing)
Reputation
Highly trusted by repeat customers and specialty leather communities
